You're brilliant at what you do. Talking about it... not so much.
You know you do awesome work... but explaining it without sounding awkward, vague or like a show-off? Total nightmare.
That’s where I come in. I help you turn all those everyday moments, happy customers and quiet wins into stories that sound human and genuinely make people care.
Whether you want to do it yourself, or hand it over completely, I've got you. Either way, you get clarity, consistency and confidence.
Hello,
I'm Jen, founder of WordCraft by Jen
If you’ve ever sat down to write about your business and suddenly forgotten every useful thing you’ve ever done… you’re in good company. Most small business owners feel exactly the same.
My job is to make storytelling feel easier. I help you spot the brilliant stories you’re already sitting on and turn them into clear, confident messages you can use everywhere.
You can learn to do it yourself with my simple Story-to-Sales system, or I can write your stories and case studies for you if you’d rather hand it over. Either way, your words will finally sound like you - only sharper.
Copy that sounds like you... stories that sell for you
Whether you're writing your own content or want someone else to craft it, I help small businesses turn real customer wins and everyday moments into engaging stories that attract the right people.
Case Studies
(Done For You)
Real results sell.
I turn your client work into polished case studies that build trust, reduce hesitation and show potential customers the genuine impact of what you do.
Success Snapshots
(Done For You)
Short, compelling stories based on real feedback, conversations and wins. Perfect for websites, social posts, email campaigns and anywhere you want to sound more human.
Storytelling
Kit
(Do It Yourself)
Story-to-Sales is a DIY storytelling system packed with guides and templates to help you find, shape and share the stories hiding in your business. Confident writing without the faff.
Story Hour
(Guided Session)
A focused one-hour online session where we take one of your stories or case studies and shape it together. You leave with a draft, clarity and a plan for how to use it.
Struggling to find the right words?
Writing about your business shouldn’t feel like an uphill battle, yet somehow it always does.
You know what you offer. You know the difference you make. But the moment you try to explain it on a page? Chaos.
That’s why storytelling works so well. It cuts through the noise, shows people the real you and makes your message feel natural instead of forced.
Whether you want the confidence to write your own stories or you want someone to take the reins entirely, I’ll help you get the clarity and words you’ve been missing.
If you're still figuring out who your ideal customers even are, don’t worry - we can work that out too.
Why use a copywriter?
Most small businesses struggle to write about themselves. Not because they’re bad at writing, but because they’re too close to their own work to see it clearly.
A copywriter brings clarity.
A storyteller brings meaning.
Working with me brings both.
You didn’t start your business to spend hours fighting with sentences or second-guessing yourself. You started it to make a difference to real people - and those people deserve to hear the full story.
Let me help you tell it. In your voice. In a way that feels natural.
Whether that’s through done-for-you case studies or teaching you how to shape your own stories, you don’t have to do it alone.
Let's get your words working for you.
You don’t need to become a marketing expert to make storytelling work for your business. You just need some clarity, a few good stories and support that doesn't overwhelm you.
If you’d like help telling your own stories (or someone to write them for you), drop your details in the form below. I’ll be in touch for a quick, informal chat. No pressure, no jargon, just honest guidance and a plan that feels doable.